CiCi: an accessible art brand

For a color-deficient, correct color combination is very important. But instead of having them understand various color variations, CiCi aspires to show the beauty of having a filtered layer on our vision. We wanted everyone to be able to enjoy colors and at the same time to spread knowledge regarding this issue. That’s why we decided to build CiCi, an accessible art supplies brand that takes colour-deficient into account. CiCi hopes that art can be easily accessed by everyone regardless of various aspects. As we focus on accessible color choices, we want to encourage more friends to do art with CiCi and feel inclusive within the art community.

CiCi focuses on 4 types of color deficiencies, namely Protanopia (red-blind), Deuteranopia (green-blind), Tritanopia (blue-blind), and Achromatopsia (complete color blindness). As one of the brand touchpoints, CiCi provides 4 crayon sets for different types of color deficiencies. Each set of crayons resembles a type of color blindness, with crayons in the colors that were visible to them. To support the use of the crayons, an activity book that comes with a range of prompts and templates promoting the normalities in color limitations, allowing children with visual impairments to learn about colors from a different perspective.

Exhibited at:
The LASALLE Show 2023
Encounters: Practising Innovation, Shaping Futures (2023)
Design Studio 24 (2024)