Swapbeast: IKEA x Indomie

Swapbeast is a packaging and merchandising project that combines two brands into one product with a new visual identity. The chosen brands for this project are Indomie and IKEA, Indomie is a famous Indonesian instant noodle brand, and IKEA is a popular furniture and home appliance brand. What would they look like if combined? Imagining IKEA as an instant noodle brand called Indomie, the project started by applying IKEA’s logo to Indomie and illustrating the back design to mimic IKEA meatballs’ packaging. An IKEA price tag was replicated to the ingredients listed in Swedish to make it even more like "IKEA."